The communication plan assume to use tools as follows:
- project website with content: presentations, brochures, GDPR toolkit (data protection self-assessment checklists)
- articles in newspapers
- e-mail campaigns
- press conferences
- interviews with project experts
- digital media campaign ( included campaigns in social media on profiles – Twitter – Facebook, LinkedIn, project website, animated promo video)
- information and promotion materials on GDPR for SMEs – preparation, printing and distribution of information materials for the target group (numerous of disseminations materials as follows: leaflets, brochures, posters, notes, pens, roll-ups, drops with logo of project)
- cooperation with organizations associating the target group
- summary publication of the project -2 publications- report / guide, pdf (graphic design)
- publications in the media (creating a database of local and regional media, sending press releases about planned events, database of journalists, media relations, problem articles for SMEs, expert comments, dispatch once a quarter- activities of AZOP and DPC Press Team)
- invitations of journalists – adequate to the dates of consultations and conferences.
